12 Easy Steps to Selling Your Home
Step #5 Property Descriptions, survey and narrative details
Creating your property descriptions, including a survey of the property boundary lines, being able to express this information in a narrative to buyers and others during your home selling phase.
Your selling phase of home selling process is the time before securing a written accepted contract from a buyer to buy your home.
You may not have thought too much about property descriptions as being important. This may change your mind how to write your selling descriptions, when selling your home or homes as in the case of the real estate agents.
Property Descriptions convert readers to callers. The look at the photos, worth a thousand words, and read the captions if you remembered to put them under the photos. If the buyers like your property description, your property details are the next section they read to determine if your home is the one to see!
Most real estate agent write property descriptions for other real estate agents. Real Estate Buyer Agents bring buyers but the buyer is who you are writing your property descriptions not other real estate agents! Most real estate agents use short choppy sentences because websites only allow a limited number of characters. Real estate agents have found using abbreviations for rooms, or making up their own abbreviations, reduced the number of characters needed. This also helped them complete listing descriptions quickly. You will have to contend with limited character spaces. Make sure your descriptions are written to attract the widest range of buyers. You will be required, by law, not discriminate in your advertising and property descriptions to meet the “Fair Housing Laws”.
Property Descriptions should include the following, if your property has
88% of Home Buyers Use the Internet to Find Homes Before Calling a Real Estate Agent or Home Seller!
these features:
- Outline the Inside of home for sale first, Stepping inside you’ll notice an open floor plan, fireplace accents living room, vaulted ceilings, large windows for natural lighting, crown moldings, open stairway, inviting reception area. Living room features, kitchen, built-in appliances, large kitchen counter-tops, tile back splash, cabinet space, material cabinet faces are make of, or color (white, natural wood, oak, walnut) Bathrooms, closets, Bedrooms, Bedroom Suites, layout, flooring, lighting natural and specialized (spots, recessed, can lighting), storage, garage spaces
- Outline outside of home, home faces south (morning sun), professionally landscaped, mature trees, privacy fence, deck, patio, fenced yard, sandbox, play equipment stays, sidewalks, walking trails, low maintenance, underground sprinkling, new roof, just painted, view.
- Outline the Convenience and location, “Friendly area, close to shopping, downtown, close to award winning schools, close to doctors, restaurants, sport parks, fishing, skiing, boating, playgrounds (parks), low traffic street, cul-de-sac.
These descriptive property terms creates a different minds eye image for every buyer. Your goal is to get buyers to call for a personal viewing appointment of your home. Creating the photos and images with property descriptions converts lookers to callers, to buyer showings and a sale!
Including a survey, either attached to your website documents; given as part of the buyer showing packet when buyers view your property creates unspoken trust. Having the survey (if you have one available) takes away the question of property lines, lets buyers focus on the property itself and buying your home.
Knowing what to say, when buyers view your home for sale, is key to promoting the property in the final stages of selling homes. Use your property description as your outline and move through the home like a guided tour. Don’t just meet or greet potential buyers at the front door and let them walk through your home unattended! If you do this you will not be able to answer any questions. You can’t hover, but answer buyer questions. Give buyers space so they can chat, discuss and feel free to ask questions. The more of a comfort level buyers have with your home the more likely they can see themselves living in “their new home”!
Ask for a FREE Seller Checklist if you are in the Grand Rapids Real Estate Market and considering selling your home. Expose your home to a wider range of buyers using today’s most up to date real estate technology and selling methods.
Call Flexit Realty: 616-784-2360
Website: www.FlexitRealty.com
Email: GaryWhite@FlexitRealty.com
Links to the other “Home Selling Steps” if you missed one.
- Estimating your homes value.
- Who is your homes competition?
- Deciding to sell with a real estate agent or without.
- Marketing Methods to expose your home to the maximum number of buyers
- Property Descriptions, survey and narrative details
- Preparing the outside of your home for sale.
- Preparing the inside of your home for sale.
- Photos, the visual details to attract buyers
- Showing your home to potential buyers
- Financing
- Open Houses.
- Personal Buyer Showings
